About Us


Grand Opening Ribbon Cutting to the new showroom and museum, August 2012!

Mathews Harley Davidson through the Years!

Harold and Eva Mathews, 1971! 1st year of the FX1200 Super Glide (Boat Tail)!

Harold and Eva's great grandchildren!  Feeling very comfortable at the dealership at such a young age!

Harold Mathews making memories with granddaughter, Melinda!!

The Mathews family proudly supports our troops! 

Mathews Harley Davidson Storefront on Blackstone Ave. in 1962

Harold and Eva's granddaughter, Melissa, at age 3 1/2 on her first "Harley-Davidson"

Harold and Eva Mathews in the Showroom in the early 90's

Great Granddaughter, Colie, preoccupied while family works the parts counter

The Mathews Harley-Davidson Showroom in 1971!

An oldie, but  goodie, reflecting back to the first Mathews location in Merced, CA.. before we relocated to Blackstone Ave. in Fresno, CA

Colie hanging out with Uncle Mike, eating a doughnut, in the service department while Mom, Melinda helps customers in the showroom!

Harold and Eva standing with son, Sam Mathews' 1972 XR750.  The XR750 dominated the dirt track when it was released in the 1970's, and this particular XR750 was raced by Sam on California tracks including the Ascot Park half mile, the San Jose Mile, and half miles at Tulare and Hanford in the mid-1970's.

Harold and Eva's son, Sam, started putting time into the dealership at a very young age!

Cara Mathews, proud grandmother of Colie (Melinda's daughter)

Sam Mathews with wife, Cara, and two of their daughters.

Four of Harold and Eva's great grandchildren get ready for the holidays at the dealership!

Harold Mathews with the Blue Angels!

Harold and Eva Mathews with their son, Sam Mathews, celebrate the dealership's 40 year anniversary in 1993!

Harold Mathews wrapping up another day in 1993!

Melissa checking out the exciting new Harley-Davidson Livewire Electric Prototype Motorcycle!

Sam and Cara (5+ months pregnant with Melinda) riding to Hawthorne, Nevada, on the Nor-Cal Ride, now known as Street Vibrations! 


Harold Mathews' Great Granddaughter, baby Colie, happy as can be in the shop!

Harold Mathews in his younger years

Mrs. Eva Mathews, in her words, "pushing a Pen" in the office.

Great Granddaughter, Maycie showing her Grandma some love at the dealership.

The photo is of Sam and Cara Mathews returning from the Nor-Cal ride (now known as Street Vibrations) when it was held in Carson City with headquarters being at The Nugget. Cara is showing that Sam left $700 back at the casino.


Maverick's bike of choice...  a "48"


The Mathews ladies enjoying an afternoon treat at the dealership.

Now that's a nice line up!  Bikes all ready for sale outside the new showroom.

Eva Mathews smiles as she checks out the construction progress on the new showroom and museum!

Mission Accomplished!! After years of planning, our new showroom and museum opened in August of 2012!

Post cards sent out, announcing the dealership move in 1961 from Merced to Blackstone Ave. in Fresno, where the dealership remains today!

Cara Mathews on her Harley-Davidson!

Great Grandson, Maverick hard at work in the shop!

Harold and Eva Mathews smiling after a hill climb victory!

The Mathews Family in Milwaukee, WI for the tribute ride in honor of Harold Mathews! 

Mathews first storefront in Merced, CA.

Granddaughter Melinda with her baby girl, Colie!

Construction Excitement, circa 2012!!

Great Grandson, Kaden, getting messy in his Harley-Davidson Best!

Riders gather at Mathews Harley-Davidson on a cool November morning, in the late 1990's, for customer appreciation HAM run!

Groundbreaking Ceremony for the new and improved Mathews Harley Davidson Showroom and Museum, circa 2010!

Sam taking the 1939 Knucklehead for a spin around the neighborhood in 1980. Oldest of the Mathews girls, Melanie, wasn't going for it!


After a long day at kindergarten, Maycie volunteers for a stroller ride around the dealership with little cousin, Kaden!