About us

Harold and Eva Mathews, 1971! 1st year of the FX1200 Super Glide (Boat Tail)!Harold Mathews with the Blue Angels!Mission Accomplished!! After years of planning, our new showroom and museum opened in August of 2012!Harold and Eva's great grandchildren! Feeling very comfortable at the dealership at such a young age!Harold and Eva Mathews with their son, Sam Mathews, celebrate the dealership's 40 year anniversary in 1993!Post cards sent out, announcing the dealership move in 1961 from Merced to Blackstone Ave. in Fresno, where the dealership remains today!Harold Mathews making memories with granddaughter, Melinda!!Harold Mathews wrapping up another day in 1993!The Mathews family proudly supports our troops!Melissa checking out the exciting new Harley-Davidson Livewire Electric Prototype Motorcycle!Cara Mathews on her Harley-Davidson!Great Grandson, Maverick hard at work in the shop!Mathews Harley-Davidson Storefront on Blackstone Ave. in 1962Sam and Cara (5+ months pregnant with Melinda) riding to Hawthorne, Nevada, on the Nor-Cal Ride, now known as Street Vibrations! Harold and Eva's granddaughter, Melissa, at age 3 1/2 on her first "Harley-Davidson"Harold and Eva Mathews smiling after a hill climb victory!Harold Mathews' Great Granddaughter, baby Colie, happy as can be in the shop!Harold and Eva Mathews in the Showroom in the early 90'sThe Mathews Family in Milwaukee, WI for the tribute ride in honor of Harold Mathews! Great Granddaughter, Colie, preoccupied while family works the parts counterHarold Mathews in his younger yearsMathews first storefront in Merced, CA.The Mathews Harley-Davidson Showroom in 1971!Mrs. Eva Mathews, in her words, "pushing a pen" in the office.Granddaughter Melinda with her baby girl, Colie!An oldie, but  goodie, reflecting back to the first Mathews location in Merced, CA.. before we relocated to Blackstone Ave. in Fresno, CAGreat Granddaughter, Maycie showing her Grandma some love at the dealership.Construction Excitement, circa 2012!!Colie hanging out with Uncle Mike, eating a doughnut, in the service department while Mom, Melinda helps customers in the showroom!The photo is of Sam and Cara Mathews returning from the Nor-Cal ride (now known as Street Vibrations) when it was held in Carson City with headquarters being at The Nugget. Cara is showing that Sam left $700 back at the casino.Great Grandson, Kaden, getting messy in his Harley-Davidson Best!Harold and Eva standing with son, Sam Mathews' 1972 XR750.  The XR750 dominated the dirt track when it was released in the 1970's, and this particular XR750 was raced by Sam on California tracks including the Ascot Park half mile, the San Jose Mile, and half miles at Tulare and Hanford in the mid-1970's.Maverick's bike of choice...  a "48"Riders gather at Mathews Harley-Davidson on a cool November morning, in the late 1990's, for customer appreciation HAM run!Harold and Eva's son, Sam, started putting time into the dealership at a very young age!The Mathews ladies enjoying an afternoon treat at the dealership.
Groundbreaking Ceremony for the new and improved Mathews Harley-Davidson Showroom and Museum, circa 2010!
Cara Mathews, proud grandmother of Colie (Melinda's daughter)Sam taking the 1939 Knucklehead for a spin around the neighborhood in 1980. Oldest of the Mathews girls, Melanie, wasn't going for it!Sam Mathews with wife, Cara, and two of their daughters.Now that's a nice line up!  Bikes all ready for sale outside the new showroom.Four of Harold and Eva's great grandchildren get ready for the holidays at the dealership!Eva Mathews smiles as she checks out the construction progress on the new showroom and museum!After a long day at kindergarten, Maycie volunteers for a stroller ride around the dealership with little cousin, Kaden!